January 2024 Newsletter

Southeast Region Sponsors

Dawn’s Coffee Talk

Happy New Year Southeast Region!  We did it! We finished 2023 strong and walked into 2024 in great shape!  We charged the storms of 2023 with great confidence and did what it took to take care of business.  I hope everyone enjoyed their holiday season, celebrating with their family and friends, eating more than they should have, laughing more than they ever have, and rested as much as they needed.  Now that our “holiday hangover” is past us, we are all looking at the calendar pages of 2024 and asking “What do I do THIS year to have my BEST year ever?”, “Who will I BECOME in 2024?”, “How will I Charge the Storms of the year- with Calm?”.  These are natural questions we ask ourselves each January as the year changes because it gives us a sense of renewing.  A rebirth if you will.  An opportunity to correct the wrongs of the past and charge forward with new ambition and optimism.  January can be an exciting month if we embrace it correctly!  

Something that I have noticed in my reflection time over the years is that leaders have certain qualities about them that make their Januarys better each year.  In spending time analyzing these traits, I have identified 12 Stones of Leadership that each successful leader possesses and lives to become their best selves year after year.  For 2024, in my monthly Coffee Talk time with you, I will take a different stone and break it down for you.  So grab your coffee mug, fill it up, and let’s dig into our first Stone:  Leaders have GRIT!  

One of the questions I get all the time when I coach or speak is, ‘Dawn, what makes a good leader?’  While each of my twelve stones are characteristics I’ve observed of good leaders, my number one answer is that leaders have grit.  Leaders must be resilient.  They must be able to bite down when the going gets tough and keep going. Growing up in South Louisiana, I saw that grit firsthand.  Southeast Louisianians are a special kind of people.  Every few years, we get knocked down by a major hurricane, but we band together to rebuild our lives and our communities better and stronger.  We, as people, know how to overcome this adversity without letting it destroy us. It’s not always fun or easy, but it’s necessary.  The same applies to our personal lives and professional lives.  We can be hit with challenges that feel overwhelming, like a hurricane, and what separates leaders is the grit and grind to keep showing up day after day when your dream job suddenly feels like a nightmare.  In your personal life grit can look like getting up and putting on clothes that make you feel good about yourself when you’re struggling with depression and the temptation to stay in pajamas all day.  It’s the doubling down to push yourself just that little bit further when your circumstances and emotions are screaming for you to call in sick.  When I’m hiring or interviewing someone for a position or a project, grit is one of those key qualities that I look for because I know I can rely on that person to go the extra mile for the company and the team.  So this month, as you reflect on HOW you want to charge your storms of 2024 because they will come, start conditioning yourself each day to grow your GRIT.  It’s a muscle that you definitely don’t want to let atrophy invade.  I look forward to going the extra mile with each of you this year!  Let’s Grind together!  

Onward and UPWARD!

Dawn

From December KWRI Reports:  In an effort to recognize individual teams and groups we are using KWRI reports which reflect GCI.

PATRICK’S TECH TALK

If you’ve been in real estate more than a minute, then there’s a good chance you have acquired contact information or leads that you are not entirely sure who they are or where they came from. These could be from a website, a lead source, an open house, phone imports, and on and on. Often times I hear agents ask for the fastest way to get rid of these contacts, to “clean up” their database, but I want to offer an alternative that just might make you money. Let’s re-engage them instead of deleting them.

Enter: “Neighborhood Nurture Introduction” Smart Plan by Jessica Borden (located in the Smart Plans library in Command).

In the “Neighborhood Nurture Introduction”, Command will email your contact with an introduction email stating that you will send them an email the following day with market-specific information about where they live. Now that these are “cold” or unknown contacts, you don’t likely know where they live, and may not even have an address. That’s part of the magic.

Choose a neighborhood for them, pick something in the right basic area (or your market area), just don’t get hung up on exactly the right place. Day 1: The introduction email goes out stating they’ll get great information about their area, and if any adjustments need to be made to email them back. Day 2: The monthly neighborhood nurture email is sent. When they receive the email on day 2, and they see it is not their neighborhood, there’s a chance they will reach back
out and ask for you to update their information. This allows you to ask questions and learn more about where they are located, as well as to ask if they are currently working with an agent or in the market.

Never throw away those old contacts. Just re-engaged them in a TCPA/DNC friendly a compliant way. They might be cold today, but they could just end up being your next raving fan.

– Patrick Mauldin

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