The Kay Evans Scholarship Fund is a not for profit organization with a mission:
“To Foster Real Estate Careers Worth Having, By Removing Financial Barriers To Education For Deserving Candidates.”
Applications may be submitted by Team Leaders or Operating Partners to the Region. The Kay Evans Scholarship Fund is a 501(c)3. Ask your Team Leader for more information!
Q2 Leadership Meeting
In July, leaders from across the Southeast Region came together for our Q2 Leadership Meeting — a day filled with inspiration, collaboration, and powerful conversations to drive our growth for the remainder of the year. From connecting with new leaders to sharing big ideas in mastermind breakouts, the energy in the room was contagious.
A huge thank you to our incredible sponsors — O’Kelley & Sorohan, Top Flite Financial, 2-10 Home Warranty, McMichael & Gray, and Earnnest — for helping make this event possible, and to all of our leaders for showing up ready to learn, share, and lead at the highest level.
Here’s a look at some of the moments we captured throughout the day!
Celebrating Growth Across the Southeast Region!
This month has been full of exciting milestones as we continue to grow and serve our communities.
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Welcome Huntsville North!
We are thrilled to announce the opening of our newest Market Center in Huntsville North, expanding our presence and opportunities in North Alabama. -
Johnson City Expands to Bristol!
Our Johnson City Market Center has officially opened a new Business Center in Bristol, creating more space and resources to support agents and clients in the area. -
The Alice Maxwell Team’s Big Move!
Congratulations to the Alice Maxwell Team of our Tuscaloosa Market Center, who have expanded into a new location to accommodate their growing team and business.
We’re proud of these incredible achievements and the dedicated leaders, agents, and staff who made them possible. Here’s to continued growth and success in every corner of our region!
$25M Team Joins KW Cityside
The Ben Kinney Team Atlanta has officially expanded to Keller Williams Cityside!! This expansion will be led by Sarah Miller, original and top performing team member since 2017!
The Ben Kinney Team Atlanta sold over 25 Million in 2024 alone. Now with a new location on the West Side of Atlanta, in Smyrna, Georgia. They are positioned for exponential growth.
After 8 years of leadership at Keller Williams Peachtree Road, as an agent, leader, productivity coach and Ignite teacher, Sarah brings a long-standing drive for success and strong work ethic.
The Ben Kinney Team Atlanta is a owned and operated by PLACE, a growing Proptech company which powers high-performing real estate teams at all brokerages through a fusion of proven systems and cutting-edge technology. With over 450 top producing teams across the nation and Canada and a valuation of over $2Billion dollars, PLACE is positioned to be the one stop for all real estate related needs
Please join us in welcoming them to the Cityside family!!!
Congratulations Tim Abney!
Congratulations to our very own Tim Abney — recognized as one of the top Commercial & Land Agents in the United States! Featured here with Nick Taylor, Team Leader for Atlanta-North Forsyth, Tim stands proudly among his many hard-earned awards. His dedication, expertise, and drive continue to make this an extraordinary year, and we couldn’t be prouder of his achievements.
Family Reunion 2026 – Coming to Our Backyard!
Family Reunion is coming to our backyard Feb 21-24, 2026! This is our chance to show the KW world the power, energy, and talent of our region. Let’s turn out in record-breaking numbers and fill the halls with Southeast pride!
Whether you’re looking to sharpen your skills, expand your network, or ignite your business growth, Family Reunion is the place to be.
SPECIAL PROMO – Secure your spot at Family Reunion 2026 TODAY and save $100 on registration!
Early Bird Price: $899
Your Special Price: $799 with promo code ALLIN2026
This exclusive offer is open to leaders, associates, ALC, and recruits – but hurry, it won’t last!
Promo Ends: Friday, August 15th at 11:59 PM
How to Claim Your $100 Discount:
- Click here to register
- Enter ALLIN2026 at checkout
- Celebrate – you just saved $100!
Leverage Series with Mark Willis
Discover the power of leverage with KW legend Mark Willis. Learn how to scale your business through smart hiring, systems, and leadership!
Event Details:
- September 29: Career Visioning | 9:00am-4:00pm
- September 30: Success Through Others & 30-60-90 | 9:00am-3:00pm
- Location: KWNA Office – 925 North Point Parkway, Alpharetta, GA 30005
- Attendees can register for one or both days. Eventbrite offers three registration options.
A Can't-Miss: Quantum Leap with Gary Keller
For over 30 years, Quantum Leap—created and taught by Gary Keller—has transformed lives around the world. Built on proven models, tools, and systems, QL helps you uncover your purpose, design a life you’re excited to live, and create habits that drive lasting success.
Whether you’re ready to:
- Upgrade your mindset and daily habits
- Gain clarity on your purpose
- Fine-tune your goals and future vision
…this is your opportunity to take control of what’s next.
On Thursday, September 18th, KW Next Gen and KW University are teaming up once again to bring you a rare, in-person Quantum Leap experience with Gary Keller himself.
Seats are limited—and selling quickly. This is your chance to:
- Refocus and realign your personal and professional goals
- Learn directly from one of the most respected leaders in business
- Connect with other purpose-driven individuals who are leading with impact
Reserve Your Spot Now — before they’re gone.
Simplify Your Finances with QuickBooks Services Tailored for REALTORS®
Guardian Business Services helps REALTORS® streamline their bookkeeping with customized QuickBooks solutions based on the MREA model. Stay organized, maximize deductions, and grow your business with expert support every step of the way.
KW Communities Announcements
KW INCLUSION AND BELONGING: MONTHLY HERITAGE PANELS
Join us each month for our Heritage Panel Series, where we explore diverse cultures, histories, and traditions through engaging discussions with expert speakers. Celebrate the richness of our collective heritage and gain new perspectives in a welcoming online space!
- Jewish American Heritage Month – Tuesday, August 26th at 1:00pm CT
- Hispanic Heritage Month – Tuesday, September 30th, at 1:00pm CT
- Special Abilities Month – Tuesday, October 28th, at 1:00pm CT
- National Native American Heritage Month – Tuesday, November 25th, at 1:00pm CT
- Generational Buyers and Sellers – Tuesday, December 23rd, at 1:00pm CT
Register here: https://kwri.zoom.us/meeting/register/K6sB9nmVSZug69VvNoWlDA#/registration
KW LUXURY SYMPOSIUM 2025
Luxury Symposium 2025: Where Visionaries Shape the Future of Luxury Real Estate
Join us for the most anticipated luxury gathering of the year! Luxury Symposium 2025 will be hosted October 25-27th at the iconic PGA National Resort in Palm Beach Gardens, Florida.
Set against the stunning backdrop of South Florida, every session, conversation, and moment is designed to propel you and your business forward. Connect with top luxury agents and learn from national and international business and luxury thought leaders. From the receptions to the dynamic sessions, this event promises to be an essential experience for those looking to excel in Luxury real estate, business, and life.
Register here:
https://na.eventscloud.com/ereg/index.php?eventid=818128&
Luxury Symposium hotel block link:
https://pgaresort.ihotelier.com/book/dates-of-stay?groupID=4508076
KW LAND SUMMIT 2025
Join us October 20–22, 2025, at SpringHill Suites Fort Worth Historic Stockyards for an incredible opportunity to connect, learn, and grow in the land real estate industry. This year’s Land Summit will feature expert speakers, engaging sessions, and invaluable insights to help you stay ahead in the competitive land market. Whether you’re a seasoned land specialist or just getting started, this is the event you won’t want to miss!
Family Reunion 2026
February 21 – 24, 2026
Set your sights on Atlanta, Georgia, for FR26! Get inspiration from epic keynote speakers, stay on top of new tech and industry trends, and build relationships that lead to long-term success. Lock in your spot soon to save. Family Reunion is one event you can’t afford to miss!
Family Reunion 25 - UNLOCKED
Missed Family Reunion 2025? While nothing beats being there in person, we’re bringing you exclusive sessions featuring top keynote speakers, breakout insights, and cutting-edge tech demonstrations—watch them right here!
Bookmark KW Events
Stay plugged into KW Events all year long with a calendar full of in-person and virtual learning opportunities! From transformative conferences and retreats to exclusive training and coaching sessions, make sure to bookmark KW Events and keep growing!
Click here to go to KW Events.
Diamond Sponsors
Platinum Sponsors
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Dawn’s Coffee Talk
Hey SE Region!
Summer’s over. The flip-flops are in the closet, the sunscreen has expired, and your clients are back from their “just looking” vacations. You know what that means—it’s Real Estate Back to School season!
And just like the kids with their fresh backpacks and sharpened pencils, it’s time for us to get our real estate brains back in gear. So grab your coffee (the adult version of chocolate milk), and let’s review this year’s “Agent Curriculum.”
1. Math Class: Price Per Square Foot
Forget algebra—our math class is all about price per square foot and calculating how many showings it takes before you start speaking in listing descriptions (“This home is a charming 3-bed, 2-bath with a slightly distressed… agent”).
Extra Credit: Master calculating commissions faster than a client can ask, “Will you cut your rate?”
2. History: The Shift
History class is a refresher on The Market Shift—because just like the Revolutionary War, it’s something we can learn from to avoid unnecessary battles. And yes, Gary Keller is basically our history professor, minus the powdered wig.
3. Science: The Chemistry of Lead Generation
This is the lab where you experiment with open houses, social media ads, and awkward networking events in search of that perfect reaction. Warning: Combining coffee and cold calling may result in excessive enthusiasm and questionable voicemail tone.
4. Literature: Reading the Room (and the Offer)
In literature, we learn the fine art of interpreting client texts like poetry:
- “We like the house, but…” = We don’t like the house.
- “We want to think about it” = We already decided, but we’re avoiding telling you.
5. P.E.: Prospecting & Exercise
Yes, open houses count as cardio. So does sprinting to beat another agent’s lockbox arrival. Bonus points if you’ve ever done a showing while holding a latte, a yard sign, and your sanity—all at once.
6. Lunch: Networking
Because nothing says “relationship building” like standing at a mixer balancing a plate of mystery hors d’oeuvres while making small talk about interest rates.
Final Exam:
Q: What’s the answer to every client’s objection?
A: “Let’s set up a time to talk about your goals.”
(And possibly “Have you been pre-approved?”)
Bottom line: Back to school isn’t just for kids. For us, it’s a reminder to sharpen our skills, refresh our mindset, and maybe even buy a cute new notebook—because if we’re going to crush Q4, we need to show up like the star student we are.
Now… class dismissed. Go sell some houses. 🍎🏠
Your favorite hall pass (and coffee) holder,
Dawn
Sign up for my Trailer Park CEO Newsletter HERE!
From July KWRI Reports: In an effort to recognize individual teams and groups, we are using KWRI reports which reflect GCI.
Navigate the arrows on the sides or the buttons at the bottom to see our Top Ranking Agents, Leaders, and Market Centers!
PATRICK’S TECH TALK
There’s a phrase that’s buzzing its way around the business world right now, and when I say buzzing, you likely can’t go a few hours (because of social media) without touching on it.
How do I get ahead of the AI game?
For those who have been reading my newsletter articles or coming to my classes for years, you know I don’t sugarcoat reality. You know that I come from a very human perspective on technology, its use, and how it can change the course of your career and your life.
So, how can we answer this question as solo real estate agents, small teams, or even those working expansion?
Bad news, good news.
Unless you’re developing the tech itself, you can’t be ahead of this curve. Sorry guys. It does not mean you are failing, FAR from it, because you can take advantage of it. And to be honest, as I said I always will be, many tech companies believe this race to be a zero-sum game. Meaning, he who controls the Super Intelligent AI that can do everything, controls the world (not just business).
As one of our speakers gave voice to my thoughts at Mega Agent Camp, “We can’t get ahead, but we can keep pace”. These tools are no longer unique. They have been given to us all to use as we can best. And as we know, when everyone has something, no one has something special. The value in business is in its scarcity, its uniqueness, a concept first penned in 1776 by Adam Smith in “A wealth of Nations”. It is the idea of what he calls utilitarian value vs marginal value (water vs diamonds). Water, while critical to life, is abundant, and so is worth not that much in dollars. But diamonds… You get where I’m going.
This moment we live in, it is YOUR opportunity. Your chance to get hyper focused on those which you service the best. You don’t have to win every market, every niche, just yours. Stop casting your net wide and trolling through these real estate waters hoping to catch all the fish all the time. There are too many boats out there. Go spear fishing instead.
So, where’s the actionable advice in this?
When interfacing with AI and using it in your business, ALWAYS ask yourself the question: What problem am I trying to solve?
Not all problems have a tech solution. Many problems in our industry are just behavioral. They have to do with our habits, our mindset, our direction. Everyone has different expectations of their career and what they want to get out of it.
If you want to sell a solid 30 units every year and be a solo agent, you can make an excellent living doing so, and with AI, you can reduce the need for an admin. If you’re a team looking to optimize your client-flow from lead gen to post close, you can use AI to reduce friction, take over the functionary tasks, and flat out automate some of the mundane processes so your sales team and admins are focused on human interaction instead of typing the same email again and again.
As Gary said from stage at Mega Agent Camp this week, AI should do one of two things for you in Real Estate. 1) Help you get more business. 2) Help you do more stuff. For you to know where to lean in, you have to understand yourself, your plan, your direction.
So, what is your direction? When you meet a potential future client, what comes next? Who do you serve best? And how can you deliver that service in a more systematic way so that it is repeatable?
If you’re feeling behind just know, you’re not that far behind. That said, don’t stop being human. Don’t stop showing up every day as the best version of YOU without the tools.
Action items:
- Get clear on what you want to get out of your business, how much you want to earn, and how you like to generate leads.
- Define your client avatar. Who do you serve best? Why do you serve them best? What do they find valuable?
- Identify the gaps. “What problem am I solving?” And if AI can help, use it, if it can’t, don’t stress. Find another way.
- We’re all in this AI boom together. Stay focused on why you got into this business to begin with. FOMO and comparison are the thieves of joy.
- Go be more human, more often, with more people.
Stay connected, be joyful, and go live your greatness.
~Patrick
Tune In and Level Up with The Millionaire Real Estate Agent Podcast.
Join Jason Abrams and his Mega Agent guests as they document, demonstrate, and demystify the models and systems that are driving big profits and even bigger lives. LISTEN NOW.
