The Kay Evans Scholarship Fund is a not for profit organization with a mission:
“ To Foster Real Estate Careers Worth Having, By Removing Financial Barriers To Education For Deserving Candidates.”
Applications may be submitted by Team Leaders or Operating Partners to the Region. The Kay Evans Scholarship Fund is a 501(c)3. Ask your Team Leader for more information!
Market Center Happenings
ALC Clinic – Atlanta: It was so much fun seeing the creative centerpieces at the ALC Clinic!
Atlanta – Roswell Market Center: 2023 ALC members at the clinic in Atlanta. Great group of agents!
Atlanta – Cherokee Market Center: Cherokee MC agents at their Holiday Party!
Anniston Market Center: Every year the wonderful agents & staff of the Anniston MC think of a way to give back to the community around the holidays. This year their KW Cares Christmas Project was an auction at the office. From that they were able to deliver a $5,000 check and a load of gloves, hats & scarves to 2nd Chance, Inc.
I love that we have such diverse holiday traditions and cultures across our Region! To me, it truly is the most wonderful time of the year! For so many of us, we will be celebrating Hanukah, Christmas, and Kwanzaa. We will all celebrate a new year together in just a few short days as well. Before we know it 2022 will be behind us!
What’s your favorite holiday memory? I look back at Christmas’s with my extended family – my mom and my dad’s side. A house full of family…gifts…decorations…amazing food…it all brings back so many memories for me. Each of those memories make me smile. I love thinking about the people in those memories. Sadly, many of them have passed away. I’m thankful their memories are still just as real to me as those moments were!
What holiday memories are you making today? What traditions do you look forward to passing on to those you love? I love decorating my home with my children. I love shopping for gifts….and then giving those gifts! I hope the memories of these traditions are special for my kids one day, too.
The holidays are full of celebrations. I love a good celebration! Celebrating the big and the small moments of life matters.
As we close 2022, what are you celebrating in your real estate business? What goals did you hit? What firsts did you accomplish? Your first closing? Your first million-dollar listing? Your biggest closed volume? Your highest commission paid? Your first hire for your team? What’s on your list to celebrate?
This year saw big changes in our real estate businesses as the market has been shifting. Your daily activities changed. Interest rates increased. Pricing strategies have changed. And all of that happened in the last half of the year! I say often, the market is the market! I am confident you have something to celebrate this year…no matter the market conditions…and I challenge you to do just that!
Share your celebration moments with your Team Leaders of your Market Center! You can email me, too! I would love to celebrate with you! Nothing makes a celebration better than sharing it with others.
I wish you all the happiest of holidays! Thank you for being part of the KW Southeast Family! I look forward to serving you in 2023!
Southeast Region Rankings
From November KWRI Reports: In an effort to recognize individual teams and groups we are using KWRI reports which reflect GCI.
PATRICK’S TECH TALK
If you haven’t heard it by now, 201 is the rallying cry backed by data to build a healthy database within
Command. The data shows us that people who have 201+ contacts have a much higher likelihood to
cap, and make $119,510 on average in GCI. All by having 201+ contacts in their Command database.
We’ve known for a long time that a larger database tends to translate into more GCI, but it takes having
information about these contacts for it make the most impact. We need their name, phone number,
email address, and physical address to get the most out of not just a list of contacts, but these
As you are building your 201+, here’s a few easy conversations you can have to get additional pieces of
information. Some of them you might have name and phone, but no email, or email and no phone, or no
physical address. Always come from value and contribution and you’ll find this information is easier to
1) Do you have an event coming up? “Hey, we’ve got a great event coming up and I would love to
be sure you get invited. Would you mind giving me your current address and email, I want to be
sure you receive an invitation.”
2) No event? The market is interesting right now. “Hey, I know we’ve all got a lot of questions
about the market, and with interest rates up and down, I would love to be able to keep you up-
to-date on your property. Would you mind sharing your address so I can send you market
specific information on your home?”
3) Celebrating birthdays part of the mix? “I know this might be old-fashioned, but I love sending
out birthday messages, sometimes even cards, to those people I come across. Would you mind
if I sent you a card on your next birthday? What’s that address, and when is the date?”
Another source of addresses would be taking a look at your previous buyers and seeing where you
helped them purchase. Have you tried tax records?
As long as you come from contribution and show your value, you will have success in making your
database more and more robust. The more avenues available to stay in contact, the deeper the
relationship, and the higher likelihood of your success in the new year.
– Patrick Mauldin