The Kay Evans Scholarship Fund is a not for profit organization with a mission:
“To Foster Real Estate Careers Worth Having, By Removing Financial Barriers To Education For Deserving Candidates.”
Applications may be submitted by Team Leaders or Operating Partners to the Region. The Kay Evans Scholarship Fund is a 501(c)3. Ask your Team Leader for more information!
Family Reunion 2026 Starts in 6 Days — Are You In?
Family Reunion is almost here, and the Southeast Region is ready to show up strong. This is our moment to fill the halls, represent with pride, and make an impact together.
If you haven’t registered yet, there’s still time — but not much. Join us February 21–24 to sharpen your skills, expand your network, and spark serious momentum for 2026.
🎟️ A limited number of tickets remain — secure yours now and don’t miss it.
Let’s make this one unforgettable.
Did you miss watching The Busyness Trap with Jay Papasan?
If you weren’t able to join The Busyness Trap with Jay Papasan live, you’re not alone—and you’re still in luck. We’ve heard fantastic feedback from those who attended. Be sure to watch the replay at the link below for practical takeaways you can apply right away.
KW® Real Estate Planner™ Community at Family Reunion
Headed to Family Reunion 2026 in Atlanta? Be sure to connect with the KW® Real Estate Planner™ Community as they host and participate in three sessions focused on service, specialization, and legacy. Check out the flyer for details and plan to catch them throughout the week!
Serving Seniors: A New Path to Listings and Long-Term Clients
Ready to stop chasing leads and start attracting them? Join this powerful master class and learn how to serve seniors, guide major property decisions, and convert them into consistent listings.
More Opportunities to See KW® Real Estate Planner™
SE Region Awards — February 22 | Let’s Celebrate Big 🎉
Join us on February 22 for the Southeast Region Awards banquet as we celebrate the top agents, teams, groups, and market centers across GA, TN, and AL. This is our time to recognize excellence, honor big wins, and come together as a region.
You do not have to be registered for Family Reunion to attend — this event is open to everyone in the Southeast Region. So whether you’re attending FR or just coming for the celebration, we’d love to see you there.
Seats are limited — grab yours now and be in the room where we celebrate the best of the best.
Welcome to Atlanta: Black Tie Affair KW BREN Family Reunion Party
Get ready for an unforgettable evening of elegance, connection, and celebration. This upscale Black Tie Affair will bring together the very best — from powerhouse agents to top industry vendors — for a night of networking, laughter, and memories.
- Mingle with referral partners from across the world
- Celebrate the leaders and vendors who keep our industry strong.
- Dance, toast, and enjoy an atmosphere of sophistication with a down-right good time vibe.
Special Honoree: Merrill “The Godfather” Johnson for 25 years of shaping the market, pouring into agents, and cultivating one of the largest profit share trees in Georgia.
This isn’t just another event — it’s Atlanta’s Black Tie Real Estate night you can’t afford to miss.
KW Bren Mastermind & Coalition Connect: ATL After Hours
Enjoy Family Reunion 2026 with a high-impact KW BREN Family Reunion Mastermind followed by the official CPG Family Reunion 2026 After-Hours Party — all in one powerful night.
🧠 KW BREN Mastermind
Monday, Feb 23 | 5:00–7:30 PM | Georgia Ballroom 1
A fast-paced, strategy-driven session focused on getting more listings, monetizing your database, and having better business conversations.
🌙 Coalition Connect: ATL After Hours
8:00 PM–12:00 AM | The Gathering Spot ATL
An elevated after-hours experience with a DJ, chef-prepared bites, and a curated crowd of leaders, entrepreneurs, and real estate pros.
🎟 One ticket gets you into both — mastermind + after-hours.
Heavy appetizers, cash bar, cocktail attire encouraged.
Come for the strategy. Stay for the connections.
KW Communities Announcements
KW Inclusion and Belonging Leadership Training
You’re invited to our monthly KW Inclusion & Belonging Leadership Training, where we come together as leaders to align on our mission, share impactful initiatives, and collaborate on building a more inclusive, equitable, and empowering culture within Keller Williams. This space is dedicated to growth, connection, and action—ensuring that every voice is heard and every leader is supported. Whether you’re leading a local I&B committee or just starting your journey, your presence and perspective matter. Let’s lead with purpose—and create lasting impact together.
Registration: https://docs.google.com/forms/d/e/1FAIpQLSeFtN7Ks6vYNPHUjuUr6HIi50_DaJlASzpJCoYemqjpolii8g/viewform
Date/Time: Tuesday, February 24⋅12:00 – 1:00pm CST
Audience: Leadership, Associates, Recruits
KW Inclusion and Belonging Business Building Clinic!
Our quarterly KW Inclusion and Belonging Business Building Clinics are designed to equip associates and leadership with practical strategies, inclusive practices, and community-centered business tools that drive growth and impact. Each session creates a space to learn from industry leaders, sharpen your skills, and explore how belonging enriches both your client relationships and your business. Join us each quarter as we build stronger, more inclusive businesses—together!
Registration: https://kwri.
Date/Time: Tuesday, March 17,1:00 – 2:00 pm CST
Audience: Leadership, Associates, Recruites
KW Young Professionals Courtside Connections at Family Reunion!
An Unforgettable VIP Game Day Experience
Step into the action with KWYP Atlanta + KWYP Atlanta South as we take over a 200-person luxury suite at State Farm Arena for the Atlanta Hawks vs. Brooklyn Nets. This isn’t just a basketball game…it’s an exclusive opportunity to make courtside connections through networking, community, and first-class hospitality.
Date/Time: Sunday, February 22nd from 3:30-6:30 pm ET
Audience: Tickets are available for Keller Williams agents, employees, and associates with a valid KWUID number.
Registration: https://www.eventbrite.com/e/kwyp-atlanta-atlanta-south-hawks-vip-suite-night-tickets-1822706617559
KW Land Mastermind at Family Reunion 2026
Beyond Residential: Exploring Land Transactions: Join KW Land® for a Mastermind discussion focused on land deals, trends, and strategies. Connect with agents working land across the country, share experiences, and gain practical insights you can apply in your own business—whether you’re actively selling land or simply curious about this niche.
Registration: https://docs.
Date/Time: February 23, 2026, 11:30 a.m. – 12:30 p.m. ET
KW Young Professionals FR26 Advance + Awards
KW Young Professionals Advance is a high-impact event designed to help you take your business — and yourself — to the next level. This experience is all about forward motion: advancing your skills, your mindset, and your network.
Date/Time: Join us on Saturday, February 21st, at 9 AM-11:30 AM EST
Where: Georgia World Congress Center, room B3 B312-B313A
Audience: KWYP Members + Guests
Saturday, February 21st
KWYP Awards | 9:00–9:15 AM EST
Chapter of the Year • YP of the Year • Rookie of the Year • Cultural Icon
Speaker Lineup
Zach Younger | 9:15–10:00
Attract, Don’t Chase: How to Build a Magnet Business
Gabby Davis & Avern Richardson | 10:00–10:45
Work/Life Integration: Entrepreneurship, Leadership & Family
James Shaw | 10:45–11:30
KW Young Professionals Summit
The KWYP Annual Summit is your launchpad for next-level growth! Over three days, you can expect to experience a Welcome Networking Mixer on Thursday, our “E3” Summit Day: “Execute, Elevate, Excel” on Friday, and a hands-on Content Day on Saturday. Plan to hear from dynamic speakers, be part of tactical breakouts, mastermind conversations, and real strategies you can implement immediately. Get ready to connect with driven young leaders ready to level up!
Registration: https://www.
Date/Time: May 28th – May 30th
Audience: Members-only, plus special guests!
Recommended Hotel: Drury Inn & Suites San Antonio Near La Cantera Pkwy, 15806 I-10, San Antonio, TX 78249
Group Hotel Booking Link: https://www.druryhotels.
Reservations may also be made by calling 1-800-325-0720 and referring to our group number 10173503.
Family Reunion 2026
February 21 – 24, 2026
Set your sights on Atlanta, Georgia, for FR26! Get inspiration from epic keynote speakers, stay on top of new tech and industry trends, and build relationships that lead to long-term success. Lock in your spot soon to save. Family Reunion is one event you can’t afford to miss!
Bookmark KW Events
Stay plugged into KW Events all year long with a calendar full of in-person and virtual learning opportunities! From transformative conferences and retreats to exclusive training and coaching sessions, make sure to bookmark KW Events and keep growing!
Click here to go to KW Events.
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Dawn’s Coffee Talk
This month on Coffee Talk, I’m sharing a short video I originally created for the business leaders I coach.
No matter your industry—or whether you’re walking through a challenging season professionally or personally—we all hit moments where we feel stuck or find ourselves repeating patterns that no longer serve us.
Grab a cup of coffee and join me as we talk about how to recognize and break through that “stinkin’ thinkin’” so you can move forward with clarity and confidence.
Sign up for my Trailer Park CEO Newsletter HERE!
From January KWRI Reports: In an effort to recognize individual teams and groups, we are using KWRI reports which reflect GCI.
Navigate the arrows on the sides or the buttons at the bottom to see our Top Ranking Agents, Leaders, and Market Centers!
PATRICK’S TECH TALK
In a crowded social and digital media space, often times going low tech can be the perfect strategy. We all want to get something for nothing, but when your random home tour video is lost in a shuffle of millions of others posted that very day, it’s not doing you much good. I am not saying to not go social, strive to be viral, or to get in front of the most people as efficiently as possible, but what I am saying is that it might just be time to go do a legit open house.
The #1 problem I find agents struggle with outside of the promotion of their open houses is the follow-up. What if I told you KW Command can help automate that process? And… you can give them an item of value in the exchange?
Here’s how to create an open house landing page with instant, automated follow-up using KW Command.
- Create a Google Drive Folder, name it “Open House”.
- Upload a test document to that folder, an item of value an open house visitor might like (such as a seller’s disclosure, property information, comparables, etc).
- Change the “share” options of the folder to “Anyone with link”. This makes it where you can access the materials without logging in. (article)
- Inside Command’s Smart Plan Library, download the “Open House Followup Plan (General) 2025” Smart Plan by Patrick Mauldin. (article)
- After downloading it to your Smart Plans, edit the plan, replacing any placeholder links with the share link from the Open House Google Drive folder. There are text and email steps that contain them. (article)
- Confirm the Open House smart plan has everything you need such as the proper touches and steps.
- Go to settings in Command, create a lead route using “Open House: Site” as the lead source trigger. Have this source add the contact to your Open House smart plan as well as add a tag for the open house. (article)
- Test the trigger by creating an open house landing page on your KW website. Go to a listing, type /openhouse, and fill out the form on the generated page. (article)
- Copy the address (URL) of the landing page into Canva or create a QR code in Chrome for use at the open house. Test the trigger by filling out the form. Command will inform you that you received an open house lead. If the phone # or email submitted through the sign-in form are not currently in your Command database, the smart plan will trigger, and you will receive an email within a few seconds. If not, manually add the contact to a smart plan for testing.
Questions? Please don’t hesitate to ask. Happy open housing! Make connections. Go get some leads!
~Patrick
Tune In and Level Up with The Millionaire Real Estate Agent Podcast.
Join Jason Abrams and his Mega Agent guests as they document, demonstrate, and demystify the models and systems that are driving big profits and even bigger lives. LISTEN NOW.
The KW Next Gen Podcast—a place where real stories meet real growth.
The KW Next Gen Podcast is a reflection of the lives being shaped, the clarity being unlocked, and the futures being intentionally designed through this community. LISTEN NOW.
